The GMC Denali nameplate is used by General Motors‘ heavy truck division, GMC, on its top-of-the-line. The name applies to the top version of allSUVs as well as pick-up trucks in the GMC line-up. Vehicles with the Denali trim option carry MSRPs (Manufacturer’s Suggested Retail Price) up to 43% higher than those of the regular models. Prices range from $37,145 for Envoy Denali to $64,615 for a top-of-the-line Yukon XL Denali. The Denali nameplate is often used as an insignias or status symbol. The Yukon Denali in particular is popular as a less costly alternative to theCadillac Escalade. The Yukon Denali line typically represents 40% of Yukon sales in both units and dollars.
In 2007 the GMC Yukon and Sierra lines were completely revamped with the Denali included, now with a 6.2L V8 (producing 380 HP / 417 lb/ft) in the Yukon Denali and (producing 380 HP/ 417 lb/ft) in the Sierra Denali), six-speed automatic transmissions, and many new features and options such as power folding second row seats and rear backup camera. Styling was also changed, particularly the controversial grill and headlights, which made the Yukon look much less aggressive than any previous models. The MSRP’s of the 2007 models were not increased.